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WordPress has become one the most famous blogging applications. As a freelancer, I often use WordPress as a platform to develop my web sites. Then, I have found that we could use WordPress more effectively, so that it will display suitable and relvant banners easily without using any complicated code or third party sofwatre. I guanrantee that it will increase CPM as well as maximize your profit roughly. I will show you code and ideas in this article. You will be suprising that how easy and simple it can be.

Firstly, I assume that you are quite similiar with PHP and (x)HTML code. Then, you should know some WordPress API. The fist function I mention is is_categoty(). This function will help you decide which banners, text links or any content will display or not in particular categories. For example:
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1. < ?php if (is _categoty(”Linux”) ) { ?>
2.
3. //Advertising content which is relevant to Linux topic should be put here.
4.
5. < ?php } else if (is _categoty(”Vista”) || is _categoty(”XP”)) { ?>
6.
7. //Advertising content which is relevant to Windows XP and Vista topic should be put here.
8.
9. < ?php } else { ?>
10.
11. // Default advertising content should be put here.
12.
13. < ?php } ?>

< ?php if (is _categoty(”Linux”) ) { ?> //Advertising content which is relevant to Linux topic should be put here. < ?php } else if (is _categoty(”Vista”) || is _categoty(”XP”)) { ?> //Advertising content which is relevant to Windows XP and Vista topic should be put here. < ?php } else { ?> // Default advertising content should be put here. < ?php } ?>

(These lines should be put in your theme files, such as header.php or sidebar.php, footer.php)

To implement this concept in real life, think about Chitika Advertising, then you have a section on your website or your blog in which, you review or write about new hardward products, that is really relevant if you put some Chitika eMiniMall advertising there and on your book review section, you put advertising from Amazon reference. This way, will significally increase your CPM ratio, then obtain the maximized profit from many sources.

You should have a clear and well-organized network of advertising banners or text links, then create particular sections, which will have a relevant content.

Hope you find this tip useful.

from: http://tobluesky.com